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You're building a business, not a social media platform. I have been wanting to write this blog post ever since I did my webinar last year on this very topic and after the glitches in Instagram yesterday it felt like the right time to put fingers to keyboard. I...read more
Firstly, what is Google Analytics? Google Analytics is a FREE tool from Google that enables you to measure every aspect of your website. This is fantastic for really understanding your user's behaviour and how they interact with your site. This knowledge can help you...read more
Your Ideal Client and what this means In business, we want to work with the right people. We want to connect with people that will value what we do, that fit with our business values and who the brand/business was designed for. We want our ideal customer. When you...read more
One of the questions I get asked about quite a lot from the kids' brands that I work with is how they can start approaching influencers to work with them. So I thought I would put together some tips on how you can do this. Here we go. What is a Social Media...read more
You want to start a family-focused blog but not sure where to begin? Here are some tips to help you. Blogging is a fantastic space to document what is going on in your life, your opinions about things, creating communities, bringing like-minded...read more
Trial and Error with Social Media I think personally that we can all get into a vacuum with our Social Media. It can truly run the roost in our businesses and often we can be so under it's spell that it means we stay "safe". The constant changes in algorithms mean...read more