Why setting goals are good for you and your business

Goal setting doesn’t have to be scary

I want to talk to you about Goals and why they can help you and your business grow and move forward. Now I know sometimes hearing the word “goal” itself can feel scary and overwhelming but I’m here to tell you it doesn’t have to be. Goals can be fun.

Say what?

Yep, fun. I’m not lying to you. I think the reason why they can seem scary is like when you hit New Year and you say “must go to the gym” and then you feel sad that it’s only four days in and you haven’t even packed a gym kit. There’s that feeling straight from the off that we’re setting ourselves up for a fall. Or a feeling that by setting a goal we are actually taking action towards our version of success and that can be scary. But goals can help us in so many ways.

 

1) Being focused

By taking some time and thinking of what you want to achieve and how you’re going to do it will keep you focused in your day to day to-do list. Here’s a scenario for you. Say you get to your home office or your place of work for the day for your business and you look at your to-do list. There are about 20 things on there. How do you feel when you see that? I know that when I look at a list like that I often feel like my first thought is that I don’t know where to start. I then feel overwhelmed because I don’t know and then will distract myself by scrolling on Instagram for an hour instead, or making a tea, or tweaking something that doesn’t need to be tweaked. I’m not being productive, I’m being anything but. If anything I am busy doing nothing. Nothing that will grow my business or maintain it, I am avoiding it.

But, if I had started the day with my goals in mind how would that look?

Say I looked at my to-do list the night before and identified three things that I wanted to end the day having done. Just three. Then when I got to my business I started work straight away on the first thing. I find that by doing this I actually not only get that thing ticked off my list but I do it in record time because I’m not distracted, I’m completely focused on that one task and it gets done. Then I move on to number two and so on.

 

Starting your day with a clear vision of what you want to have achieved by the end will keep you focused, keep you calm and you’ll tick three things off your list and be ready for the tackling more the next day. You’ll feel great, accomplished and end the day on a high.

 

2) Thinking Bigger Picture

Goals let us have fun. We can think about the things we really want for ourselves, our family and our business. I like to have fun with my business goals and the way I do that is by linking back to reasons that really matter to me.

Now, looking at your business you can set goals related to your social media following (but I’d advise you to think outside this box because you can do better than that and this blog post will help you realise that) or perhaps linked towards web traffic and sales (that’s more like it) but sometimes goals and stats like this can feel so business-like and well let’s face it, a bit “unsexy” haha. If cold hard stats don’t float your boat then I like to approach them like this.

Getting X traffic to my website resulting in X sales means that I can book that weekend away for us as a family to Centre Parcs.

I like to tie my goals into my personal life because my business enables me to have the life I want for us as a family. By doing this I also stay more focused and driven because I know the bigger picture of where this goal will lead me. It gives me more drive to achieve it.

3) Having Structure

Being your own boss is great but also having no one to be accountable to except you can also mean sometimes we drift a little bit. If you work at home like me it doesn’t take much for me to be distracted by the fact the house needs hoovering or there’s another big pile of washing to be done and I have, I’ll be honest, used this more than once to keep myself “busy” away from what I actually need to do. I know that this doesn’t work and because I only have me – which obviously has so many benefits – it means I am on my clock and that can run away sometimes. I need a bit of structure to help me get things done and grow my business.

Goals help me do that. They help me structure my day like in the example I gave in point 1. I can approach my day knowing what I want to achieve by the end and I know that to get this done I need to do the first one before I even open my inbox. Email can be just as dangerous as losing hours scrolling on Instagram. If you can just crack on with achieving your first goal before opening your inbox, trust me, you will feel so good for it.

I can use my goals to structure my whole day between getting them done, client calls and making sure I stay on top of the washing. #winwin

If you’re new to starting the whole goal setting process start small. You don’t have to have everything figured out. Start by day to day and then grow and think bigger, think months or quarterly – however you like to work and what feels right to you. You are in control and remember, have fun with them. They’re your goals after all.

 

Want to listen to this blog instead? Click below to hear the audio. 

Why Digital Marketing is more than just Social Media

You’re building a business, not a social media platform.

 

I have been wanting to write this blog post ever since I did my webinar last year on this very topic and after the glitches in Instagram yesterday it felt like the right time to put fingers to keyboard. I saw so many accounts talk about the loss of followers overnight from their profiles, some a few hundred, some thousands – the panic had begun.

“What have I done?”

“What did I do wrong?”

The answer, nothing. As it turns out, rather than an Insta clear of all the bots and fake followers we were hoping it might be, there was a glitch in the system and Instagram was working hard to fix it. Now, this makes me think about a few things.

1. that still so many people are fixated on follower number as an attribute to business success and

2. if it was a clear out of fake followers and bots, why isn’t anyone more concerned about their accounts being filled with those in the first place?

3. How reliant businesses are on social media to grow their business.

I saw plenty of comments when it spread through the airwaves after reading or hearing that it might be a clear out “Well if that’s true that’s good because I don’t want fake followers anyway” – but did you think this when it boosted your numbers to X amount? We can all see who follows our accounts, we get the notifications. You can see what accounts are coming on board. When I had been in business 6 months I went through a cull of my followers and blocked every account that wasn’t aligned with who I wanted to attract – you know the spammers, the weird entrepreneurs who make things sound so seedy (Million Dollar Baller springs to mind), oh and cardboard box companies, they seem to love a follow bot or two. I took my business from 654 followers down to 346 and I felt good about it. Since then I have been conscious to keep an eye on my followers and who followers and make sure that the spams and bots stay away. My aim with this platform is to build genuine, authentic connections amongst fellow business owners and my ideal clients.

 

Follower number is not the metric you should be following

The problems with Instagram yesterday highlighted once again how business owners are focusing on follower number. The real metrics you should be looking are these:

  • Impressions
  • Website visits from Social Media
  • Time people spend on your website
  • Sales on your website
  • And engagement

You should be looking at how much traffic social media is pushing to your site each week, each month, how many sales are coming through and the time people are actually spending on your website because the longer the better. Obviously, engagement is an important metric to look at for creating brand awareness you want to know you are creating engaging content for your audience to draw them into you, to help them get to know you and you them, but it’s not everything.

 

Quality over Quantity every.single.time

As I said before it doesn’t matter if you’ve got thousands or hundreds of followers if they are not your ideal customer and your target audience it doesn’t matter what the number is. You want to focus on attracting the right followers to your business and also following the right people as well. I’ve seen plenty of people follow totally obscure people back just to get the following. Follow & Unfollow action is not cool – don’t do it.

Putting so much reliance on one thing means that when this does have glitches when the platform does fail you it not only creates panic but you become a slave to it. I’ve had countless conversations with business owners who feel they are a slave to their Instagram account and how they feel if they don’t post on there every day their business will fail or the algorithm won’t like them anymore.

 

Your business does not fail if you are not on Social Media 24/7

Let’s clear that up right now.

What will suffer is your mental health with the stress you are putting on yourself and these platforms. I’ll share some insight with you.

I’ve worked very hard growing my audience since I launched my business. I knew that Instagram would be my main platform for reaching my ideal clients and when I started I put in the work…

Not always posting, but building an audience.

I was commenting, I was sourcing like-minded fellows, I searched for ideal clients, followed their accounts and commented on the posts that I found fun, interesting, valuable, sent messages and connected with them – even resulting in some virtual teas and cakes. I kept my feed steady and built my community. That’s why Christmas last year I decided to take 3 weeks off from my business, I wanted the break from it all and to enjoy some proper undistracted family time. The out of office was on and my social media accounts were off. In the end, I actually had 4 weeks away from Instagram and guess what happened when I came back? Nothing – it was all the same. The community that I had lovely built was still there, waiting. They hadn’t all unfollowed me, they hadn’t abandoned ship and suddenly I wasn’t attracting clients – nope they were all still there.

You can generate some proper Insta fatigue if you only focus on this platform. Yes as marketers we say about showing up and being consistent but focus on the consistency that works for you above all. Show up when it feels right for you.

 

Why Social isn’t everything

 

 

When I saw this tweet yesterday from Emma Jane Palin I had to retweet it straight away.  In business, you cannot put such a high dependency on a social media platform. Marketing your business online includes so much more than that. Social Media is merely a piece of the puzzle and unfortunately, it’s being given way too much of your attention.

I’m not a Social Media hater, I’m a Digital Marketer. I know the other elements involved to grow your business online. I love Social Media, I love how it’s developed over the years, what its brought us, how it’s helped me in business and yes I am focusing solely on the positive aspects here, we all know the darker side, but in terms of marketing and reaching people it has been a wonder – but this isn’t all there is.

If you’re using a platform, like Instagram, as your only way to connect with your audience and grow your business then we have a lot to talk about.

 

The important marketing elements you’re neglecting

 

Did you know that consumers generally have to see something 7 times before they take it in before they make a decision. In the marketing world it’s called the Rule of 7 and because of the digital age we are in we have even more ways to reach our customers and clients than ever before. But if you’re only trying to reach them on one platform, a platform you don’t control, a platform where algorithm plays a part – then this is going to be harder.

What you shouldn’t be neglecting is having a highly functional website, that works well on devices, loads quickly, a website that speaks to your ideal customer at every single piece of content that you produce on it. You shouldn’t be neglecting your SEO and how people can find you in search engines. Did you know that an average of 63,000 search queries happen per second on Google? That’s 5.5 billion a day – A DAY! Who’s going to find you if you’re not looking after your SEO?

Let’s talk about email marketing and growing a list.

I’ve spoken to countless businesses recently who have an email list, mainly because they think they need one or know that other people in their industry do, yet don’t have a clue what their email strategy is. Or they have over 500 people on their list and not once emailed them. Five hundred people who have willingly given over their email address (precious data in this GDPR age) and are actually a hot lead – have not been contacted by the brand or business they want to hear from.

What about content generation outside of a social media post? What about an amazing guide or workbook or gift to give to your customers that could be used as an opt-in for your email marketing? What about blogging and sharing content with your audience, sharing your voice?

You are neglecting valuable elements of marketing your business and most importantly growing your business, I’m sorry but it’s fact.

I’m going to outline an example. 

Say you have a blog and you write an amazing piece of content that you know your audience will love.
Scenario One:

  • You share a post about it on Instagram

TouchPoints to your audience: 1

Scenario Two:

  • Do SEO for your blog post making sure you have a snappy engaging keyword Title tag to be shown in Google when someone searches for the content your writing about, you create an amazing Meta Description that completely draws them in and is picked up for the keywords you want to be found for.
  • Highlight the blog as part of a recent posts collection on your website choosing specific pages that are popular and often checked (which you can find out in Google Analytics).
  • Include the blog on your newsletter to your email list.
  • Share the blog on your social media channels – let’s say Instagram and Facebook in this instance, as a post in the feed.
  • Highlight the blog on your stories.

Touchpoints to your audience: 5

and that’s without the mention of video, or going live, Ad’s or even re-sharing the content.

 

So let’s recap

 

Knowing and understanding all the elements of marketing your business online is really important.

Neglecting those elements will cost you business #FACT.

Putting all your effort into only Social Media will cost you business and potentially affect your mental health too.

You need to open up your marketing and start reaching your audience using the other ways.

Stop neglecting your warm leads that are sitting right there in a list, waiting to hear from you.

By putting all the pieces of the digital marketing puzzle together and using them your business will get more exposure, more traffic and more sales.

Who doesn’t want that?

 

 

5 reports you need to look at in Google Analytics

Firstly, what is Google Analytics?

Google Analytics is a FREE tool from Google that enables you to measure every aspect of your website. This is fantastic for really understanding your user’s behaviour and how they interact with your site. This knowledge can help you plan your marketing, think of new ideas and really identify what’s working and what isn’t.

Now, when you first dive into analytics it can be a tad overwhelming because there is so much data in there but to get you started I want to tell you about five reports you need to look at. These five will help you understand your user’s behaviour and also make some changes if needed.

 

 

1. Mobile View

You might be thinking this is obvious. We live in such a mobile world now that surely everything works on mobile – but you need to check in with this and there are a few reasons.

You need to make sure that your website not only looks good on mobile but also works really well too. With a lot of the website builders around they do come with responsive templates however, you need to keep an eye on this because sometimes it doesn’t always look good or buttons that should be clicking aren’t. You don’t want people bouncing off the website.

The more users visiting your site via mobile and staying on your website will help your rankings in Google. This report will tell you how many visitors are viewing your website on their mobile device – it will even show you what device.

2. Audience Behaviour – New vs Returning

This report is going to tell you which users are brand new and what percentage have come back for more. Both are great and this is why.

If you see an increase in new visitors to your website this is a fab sign because it means more and more people are coming to find out who you are and what you do. They are interested in your business and if means if you are attracting new visitors then the marketing activities you are doing to expand your reach and your brand is working.

Returning visitors are also key because this means they like what they have seen and have come back. These type of visitors are also more likely to engage in the content on your website – your blogs for example and potentially share your content as well via Social Media. Returning visitors are warmed up and more likely to purchase, download a guide or enquire.

3. Landing Pages

It’s so valuable to know what pages on your website are working and what aren’t. These pages relate to the bounce rate on your website (where people visit and literally bounce off) and help you work on strengthening your content, your message and conversions.

If you know what pages are causing people to leave your website you can then work on making those weaker pages stronger – thinking about your message, call to actions and don’t forget images too to draw them in.

4. Audience Overview

This report will show you how many visitors you are getting to your website. It will breakdown the visitors, the sessions and how long they are spending on your site. You can adjust the date range as well and do a comparison with the previous year so you can see how your traffic has increased over time before diving into what’s working.

5. Acquisition Overview

Now, this is the section that shows you exactly how people are coming to your website. It breaks down how your site is performing in search engines by the number of Organic visits. It will show you how many people have visited your website via Social Media too. You can also click on Social Media and it will even show you what platforms people used. This is brilliant if you are putting all your efforts into one social media platform as you want to make sure it’s paying off.

You will also see Direct traffic in here which is when people put your website address in because they know it – how amazing is that? They know your address and will go straight to it in their browsers. Looking further down the list you will see Emails and this will show how your email marketing strategy is working and how much traffic it’s bringing to the site.

Finally take a look at Referrals because if you have been working really hard doing guest posts for other people and linking back (which you should always do) back to your site, this is where you can see how well that is performing.

But it doesn’t end there

There is so much data to be found in this wonderful platform, I have merely highlighted five reports to get you started. If you want to know more or take a dive into Google Analytics for your business check out my training session and how you can get clued up.

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Identifying your ideal customer and why it’s important

Your Ideal Client and what this means

In business, we want to work with the right people. We want to connect with people that will value what we do, that fit with our business values and who the brand/business was designed for. We want our ideal customer.

When you started your business and had your lightbulb moment for what you wanted to do, who did you visualise? Who did you see being the customer for your business? Knowing who they are is so important because not only does it mean you have created a product or service for the right person, but that your marketing will support you reaching this person.

How to identify them

Sometimes our thoughts on our ideal client can become foggy and you might need to spend some time checking in with who they are or who they need to be, depending on what stage you’re at with your business.  A great way to start doing this is by creating what’s called a Persona. A customer persona is really useful in helping you focus on your ideal customer. They help you really identify your audience so that everything you do in marketing your business speaks to this particular person.

A customer persona is a semi-fictional representation of your ideal customer. This is based on research you have conducted in your business, data that you have about existing customers, relationships you have built – basically any knowledge you have about your customers. The more detailed you can make your persona the better. However, if you’re starting out you may not have that data to hand yet so you can begin by building a customer persona based on what you do know about the people you want to work with or want to buy from you, the customers/clients you want to attract.

Why is this important

Creating a customer persona is fun and the reason it’s fun is that you are outlining exactly who you want to work with and attract to your business. You are cutting through the noise and getting clear.  We want people who are going to value what we do. You’re in business because you are passionate about what you do PLUS you want to make money using that passion, it is business after all. To do this you need to know who your ideal client/customer is. By outlining who they are you not only save yourself time in your marketing but you are also spending every effort speaking to the right people for your business.

That is gold!

In truly understanding your ideal client you will be able to create a truly personalised approach in marketing your business.

Creating your customer persona

 

Step 1 – Identity

We want to start with who they are and their identity. A great place to start is age – because if you know the age of your customer then you could do a cheeky bit of research into popular names of the year they were born. Then you’ve got a name for your persona. Once we give them a name they are already taking shape and forming an identity.

Here are some questions to get you started:

Give them a name
Age
Where they live
Are they in a relationship?
Married?
Have Kids?
What kind of house do they live in?
What area?
What kind of job do they have?

Step 2 – Their Life

After diving into who they are, we want to look at their life. When creating a persona you want to look at what their life picture. Almost imagining a photograph and this photograph can tell you everything about who they are and what they do. You know those quizzes when you its filled with clues and you’ve got to guess the song names or film from all these little clues? Think of it like that, you are piecing together the clues and solving the mystery.

Ask yourself:

Where do they work and how long have they worked there?
Where do they go every day?
What’re their daily routines?
How do they communicate?
Do they have phones/devices?
Are they on social media? What platforms?
What characteristics do they have?
What are their values?
Do they have hobbies?
What is their home like?

Step 3 – Their Challenges

Remember your business is providing a solution to your customer. You’ve identified that something is missing in your area of business or niche for example. You know there is a big problem to be solved and you want to be the business to do it.

Understanding and identifying your customers challenges not only help you understand them but you can speak directly to their challenges. You are bringing emotion and authenticity to your marketing. Note, however, it is never good to use people’s emotions in a negative way for your marketing, you want to support and encourage in a positive way whether you’re a product or service based business.

Have a think about:

What problems do they have?
What challenges are they currently facing at work? At home?
What do they want to achieve?
What are their motivations and goals?

Step 4 – Negative Personas

After spending time thinking of what you want your ideal customer to be like it’s also really good to spend some time checking in and thinking about who you don’t want to work with and attract to your business. This is called a Negative Persona.

Who do you not want to work with/attract?
What characteristics would a bad client have?
What do they no care about?

 

 

And Voila! You’ve just created an audience persona!

Once you have everything above you can bring that all together to shape your customer persona.

Don’t forget this is your starting block and as your business grows and evolves you will be updating this and changing it to suit you and your business. As you gather more data, have more conversations and more interactions with your customers and clients you can adapt and change your personas. Nothing is ever set in stone in business or marketing, things are always evolving and changing – this is why this your customer persona will also change, so don’t forget to check in with it every once in a while to make sure you’re still on the right track. Also if you ever get stuck with your marketing messaging look at this persona and ask yourself “Am I using the right voice to attract this dream person?” It can help you stay on track and make sure your marketing is always on brand and on message.

 

Want a hand to get started? If so check out my “Create a Customer Persona Workbook” download below.

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How to work with influencers to promote your kids brand!

working with influencers to promote your business

 

One of the questions I get asked about quite a lot from the kids’ brands that I work with is how they can start approaching influencers to work with them. So I thought I would put together some tips on how you can do this. Here we go.

What is a Social Media Influencer?

First of all, I think it’s important we look at what an influencer actually is, especially on Social Media. Let’s take a look at the following definition from PixLee it states:

“A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.”

So when looking at the above it’s identifying a person who has built an authentic, engaged audience in a specific niche i.e. it could be being a parent blogger who also shares insight into their lives on Social Media. Example of this is Anna from Mother Pukka or Clemmie from Mother of Daughters.

But what are the things you need to keep in mind when thinking of working with an influencer and what are the myths behind it all?

1: Popularity

This can often be the biggest myth and key thing to look at. Popularity doesn’t always equal influence. You might see huge follower numbers there, but as we also know with our business accounts you can get any Tom, Dick or Harry following you sometimes and they’re not always our target customer, so imagine how many of these may also be following your influencer of choice. What you should be looking at over Follower numbers is, that’s right you probably guessed it, engagement!

You need to look at how much interaction their posts get and this is beyond likes, what is the engagement? You might find someone has 20K followers and a post that gets 561 likes and 5 comments. Look at this when you are considering who to approach and potentially work with for your brand or business.

2: Relationships

Working with an influencer is like anything else in business, it’s about the relationship you both have. Now, of course, this will take time, but if you are wanting to create a sustainable relationship that can not only work for you and your business initially but long-term and generate sales this is what you need to consider.

So find the influencers who are right for your business. Don’t just target the ones based on their numbers (as point above). You want to work with someone who has the same values as you and your business, would be a great fit for your product or service. You find that when a product really works and suits the influencers life and their values they talk about it in a much more natural and authentic way too.

A great way to start building these relationships is to identify who, then start interacting and engaging, if you generally like them and like what they’re about this wouldn’t feel like work either, it will feel natural. Then when you want to approach them they may already recognise your name and know about your business, ice broken.

Another great idea is to see how you could both work on some content together, maybe a guest blog post on your site or a joint interview perhaps.

3: Measuring ROI

Depending on how you decide to work with an influencer it could be via gifting a product or a paid post/story etc you need to make sure you are measuring the ROI on this work. I don’t just mean via likes and comments or more followers for you – we all know this a vanity metric at times and people can just jump on a follow wagon through influence, it needs to attribute back to sales – money in the bank for your business.

4: Decide your terms

This is a relationship and you need to state exactly what each party expects and will be delivered. So think about what you will be giving, whether that a product or you’re paying, the value of those things and then think about what you expect. Make a list of what this includes i.e.
X number of mentions
1 x post on feed including these tags and hashtags, links
2 x mentions in Stories including these tags and hashtags and swipe up links

You can then reach an agreement with the influencer on what is going to happen so you both know what is expected from each of you. You then have metrics you can measure for your ROI by looking at your analytics, see where there has been website traffic to your store from the day the post/story went out and look at that monetary conversion.

5: Does it fit in with your bigger picture?

Working with an influencer is the same as any marketing activity you have planned, asked yourself does it fit? It is right for where you want to go with the business, does it work with your other activities you have planned? It should ideally fit in with your other strategies and ideas – remember all the marketing cogs work as one.

*A new term on the block*

Nano-influencers. These are accounts with roughly 1000-5000 following (remember to take a look at their followers too and see if they align with your target audience) and they are now having quite high engagement on Instagram due to lower following and closer relationships with their followers. So it could be worth looking at this type of influencer and how this might work for your business.

The New York Times published an article on this just recently. Take a look here.

I hope this blog has helped you think about how you can work with influencers in your business, what to look for and more importantly what to ask when working together.

If you want to look at what a good engagement rate is and what that looks like here is a handy selection of tools from Influencer Marketing Hub.

How do I start a family Blog?

 

You want to start a family-focused blog but not sure where to begin? Here are some tips to help you.

Blogging is a fantastic space to document what is going on in your life, your opinions about things, creating communities, bringing like-minded individuals together – there are so many benefits to starting a blog. Having one that focuses on family, and your family is a brilliant way to start because you will no doubt have content that people can relate to and that’s why we like reading blogs. We read stories about what people are doing or going through and we connect with them. We also like reading them to see what amazing things people have discovered or places they’ve been to and recommend. Blogging is a huge online area and there is space for everyone. We all have unique voices and we have all something to say.

What is it going to be about?

When starting up with a blog you do need to think first and foremost what your blog is going to be about – perhaps you really love the area that you live so you want to bring content to other parents in that area or even outside visitors about all the amazing things you can do there as a family. You might just want to document your parenting journey and how you’re finding it. Maybe you’ve always been interested in fashion and now want to blog about what styles you have found work for you as a parent. The ideas are endless, but to begin you need to find yours.

What platform should I use?

So you have your idea of what you want to be talking to people about so the next thing to look at is where are you going to do it? What platform are you going to use? I would always recommend WordPress because it is a brilliant platform for blogs. You will often find that most blogs are on WordPress.com as it is free and there are lots of templates you can use to create a nice blog. The interface is really nice and simple too so you don’t have to get too overwhelmed everytime you want to post.

With WordPress.com you can sometimes find that customisation can be quite limited to the templates you choose and that to get a bit more flexibility you might need to look at their Business package and if you really want a nice template possibly even consider purchasing a premium one too. However I do think it’s important that I highlight that there are two WordPresses – WordPress.com and WordPress.org – both the same company but both have different functions, features and flexibility. If you want to have a read through the difference between the two you can on my post here.

This is where you need to think about what exactly you want from your blog and what scope you want it to have. For example, if eventually, you would like to have a Shop integrated with your blog then WordPress.org would be a better choice. If you wanted your blog to have scope to potential run as a business where you may need additional functions again I would look at WordPress.org. The same if you want to create a truly bespoke blog design I would use WordPress.org.

Thinking about getting “found”

Now you’re going to need to think with a marketing head here too because you do want your content to get found and read by people and you can’t just rely on Social Media for this. So when looking at a platform take into account SEO ( Search Engine Optimisation) which is what you need on your pages and blog posts so you get “found” in Google when people search for keywords or topics that could relate to your blog posts – for example

“How to get creative with vegetables so your kids will eat them”

This is the title of your post, fab! But you now need to make sure that you can create a unique page title for this post and be able to customise the description of the page. This isn’t the blog content itself this is in addition and this is your SEO.

To show you in real terms.

I popped this very blog title example into Google and this was the top search result

 

And this is a blogger.

That Purple line you can see, that’s her unique page title.

The green is the link to the post.

The text after the date is the description, which sadly cuts off and isn’t as SEO friendly as it could be, ideally these should be 160 characters. But you can see where it has picked up the keywords in her content on her post as these are shown in bold.

This is why when choosing a platform for your family focused blog you need to think about whether you can edit your SEO for your blog posts as this will determine how you content gets ranked and how visible it is for people searching.

Should I care that much about design?

This is really down to personal preference and what you want from your blog. You may just want to focus on the content alone and aren’t bothered too much about the look of it for your readers. Blogger’s like The UnMummsy Mum first created her blog on Blogger and for years kept the blog on this however now she has a nice new design for the site which actually makes it more like a website than a blog (it’s lovely) with lots of different pages for people to choose from without losing that blog feel.

Another favourite of mine is Fritha’s otherwise known as Tigerlily Quinn she has a lovely design that also really fits with the content she talks about and her personality.

So really, when it comes to the design of your blog it is down to what you want it to be and represent. For me personally I love a nice blog that takes me on a journey, it’s visually pleasing and a nice layout for me to follow. However, the most important thing above all will always be your content and what you are sharing with the world.