5 Business Blogging Benefits & how to re-purpose the best

As a business owner, most of us are well-versed in how important it is to have a regularly updated blog. However, I’m sure I am not the only one of being guilty of talking the talk rather than walking the walk! Clients take priority and blogging can quickly fall down the to-do list.

Below is a quick re-cap of how having a regularly updated blog can help you grow your business.

  1. It is a cost-effective way of getting your message across to your customers.
  2. You can use it as an opportunity to demonstrate how your business can solve pain points for your ideal client.
  3. Blogs are an opportunity to provide a fantastic behind the scenes look at how your business operates and its ethos.
  4. Blogging is a key element of Search Engine Optimisaton (SEO). By posting regularly it helps informs the search engines that you are constantly updating your website. It also enables to you to be seen as a domain authority for your subject area.
  5. By talking about key business issues in your blog post using keywords for your industry, you help your ideal customers find you when they are searching for your type of business online

Are you are struggling to get started? Perhaps you feel that you have a bit of a mental block about what to write in your blog? Follow these steps below and you will be pressing the publish button before you know it.

 

How to get started or climb out of the blogging desert

1 – Do your research

Read articles written by your competition or companies in a similar field that you admire. What topics are they writing about? Is there anything specific that is resonating well with your target audience? Read blogs on similar topics and do your key-word research on google and Buzzsumo to see what typical questions might come up.

With so many businesses going digital and the constant stream of new content, you want to make your post stand out from the crowd. Effective keyword research can help both your customers and search engines find you.
As part of your business blog planning process, be sure to understand how your customers may be searching for the information you are about to provide. If you have the best answer to the question, make sure your audience can find it!
Once you have soaked up all the information you can, then map out an overview and some headings and leave it, you will be better off starting to write fresh another day.

 

2 – Get Writing

On the day you plan to write your blog, turn of all distractions and get focused. Everyone works in different ways but for me personally I would rather write my content in chunks and then go back and edit it at a later date. That way I can follow the flow of the writing and usually maintain the same tone.
Another great tip I received when I started out was once the first draft was done, to read it out loud. It helps point out sentences that perhaps don’t make sense and also those paragraphs that seem to go on for ever without getting to a point. The ideal sentence length is around 16 words, there is no need to stick to this religiously but it’s a good rule of thumb.

 

3 – Shout about it

Once you have written your blog, optimised it for the web and posted it on your site, don’t forget to share it! It’s really key to let your audience know it’s there – maybe share it initially as a new post alert, then pick out some key themes to highlight.

 

Blog well-received? Now for some re-purposing

If the blog performs well, there are many benefits if you choose to re-purpose it. You have invested time creating some good quality content, so do keep referring to it and get it to a wider audience and build your domain authority.

This could simply be in social media posts, on Medium or even as a LinkedIn article.

With the growth of video marketing I always recommend that my clients create some video content around their blog posts. Everyone takes on information in different ways so by creating a video version to share with your audience, you can bring the material to life. It’s up to you how you choose to do this, whether that be through IG stories and TV or through a LinkedIn video. Where possible it is also recommended to caption the script for those watching with no sound.

LinkedIn also suggest is turning a strong performing post into a slide show or webinar, again using the content that you have already researched and prepared to provide the detail and enabling you to share it in other locations.

Feeling particularly proud of your content? Does it really answer a burning question for your clients or prospects? Then you could also look further afield and look for guest blog opportunities or offer to be a guest on a podcast to talk about the issue you want to discuss.

I hope that this article has helped provide some guidance on the benefits of business blogging and some tips on how to get started or increase the quantity of your posts. Let me know how you get on and I’d love for you to try to re-purpose your content at least once to see how it impacts your business.

 

About Kandu Marketing

My name is Ruth, I am a Freelance Marketing Consultant operating as Kandu Marketing. I provide jargon-free content marketing support. This usually starts with strategy or copy-writing and also covers a range of other marketing activities. www.kandumarketing.co.uk

6 ways to be visible in your business

Visibility doesn’t have to just be “showing your face on Stories”

Because let’s face it, video might not be our thing right now and we’re working our way up to it, but outside of showing yourself on Social Media there are loads of ways that you, yes you, can be visible in your business.

Back in March I took members of my FREE Facebook Group, Digital Dreams Playground , through a visibility challenge for this very reason, as quite often, small business owners can see something like Stories or showing themselves in their feeds as the only way to be visible and I wanted to break the taboo of that and showcase the many ways that you can show yourself in your business. I’d thought I’d share 6 of those ways with you in this blog post.

 

Try it, find what works for you

Marketing is very much about trying things out and seeing what works. There is no golden rule for everyone, there are just ideas, methods, plans that you can try and see if they work. Every business is different and every business owner is different – so have a look at the list below, give something a try and see what works for you.

 

1. About Me Page

This page on your website is a golden opportunity to showcase who you are, the face behind the business. As a small business owner you have the perfect advantage over larger companies in that you can show who you are in a very personable and relatable way. This is great for your audience to get to know you, why you started the business and most importantly how you are going to help them.

Think about the language you use
If you’re talking about yourself and use “I” don’t forget to say who you actually are, maybe sign off with your name at the end. Also if you are a company of one, like me, I use “I”. There is no point using “we” when I’m not a “we”.

Have some imagery on the page
More and more consumers are wanting to see the face behind the brand, especially when it comes to small business owners because we put in time for that 1:1 interaction that larger companies just can’t do, this is our edge, so when you’re talking about who you are don’t forget to show who you are as well.

Your values
We are so passionate about what we do as small business owners don’t forget to share things like your values and why you do what you do.

 

2. How are you showing up in Google?

This is something to think about because when people are hitting a search engine, which they are every single second, you want to make sure you are visible for what you want to be found for.

Hit Google and take at look at what you see
Start with your business name, are you coming up at all? If so what is Google showing to you, the user?

Spend some time on your page titles & descriptions
When Google crawls your website it is searching for information to index and then bring back to the user when they are searching for relevant content. Google is on your side and wants to give the user the best experience. Help Google do that by making sure your page titles and meta descriptions are the right length, reflect what content is on the page you’re describing and entice the user to click.

Do some keyword research
Think about what you want to be found for and spend some time doing keyword research. Then re-look back at your copy and see how you use these keywords in your website. Are you using them? Remember always write your copy with your audience in mind, not you, and don’t try and stuff keywords in where they don’t flow or fit. Google won’t like it and it won’t be a great user experience either.

 

3. Connecting with customers in their inbox

I know you might see Email Marketing as another thing to do that you don’t have time for you, but building and nurturing a mailing list can be a really valuable resource and perfect way for you to be visible to your audience. Better yet, a warm audience because they want to hear from you, they’ve given you their email address – ta-dah.

Make it easy for them
If you’re wanting people to receive offers, information and most importantly value from you in their inboxes, make it easy for them to sign up. Don’t hide your newsletter away at the bottom of your website. I know a lot of template bases sites only give you this option but have a think about creating a page dedicated to your newsletter that you can not only showcase further up in your website as a promotion but also it gives you a link to share on Social Media when promoting your list. Far easier than saying “Sign Up to our mailing list via the bottom of our website”.

Think value
You want to give value to your audience above all. Showing up and being visible in this way you are establishing your business on so many levels no matter what sector or industry you’re in. What can you give to your audience that serves them.

 

4. Think beyond just posting

We all know what a valuable tool Social Media is within the marketing mix but just sharing content isn’t the only way to increase your visibility. There’s more to it than that and actually by spending some times interacting you can often achieve far more visibility than just posting.

It’s about relationships
You can increase your visibility by building relationships and to be honest this is what marketing is all about anyway. By connecting with potential clients, customers, engaging on content and joining conversations you start being visible.

Increasing your reach
There are so many tips and tricks for Social Media so make sure you are using them where relevant. Spending some time doing hashtag research finding niche hashtags that work for your business and content, avoid over popular and saturated ones. You can use up to 30 to help increase your reach and you can use them on Stories too – there’s a clever way to hide them by clicking the text colour picker and choosing one of the colours in your image and magic – they disappear but they’re still there to show up in searches.

 

5. Collaborations

This is actually one of the easiest ways a small business owner can be visible. If you’re part of any Facebook Groups or know fellow small biz brands or businesses you can partner up and collaborate on content.

Guest blogs
This is a super nice and easy way to showcase yourself and your business to a new audience. If you’ve got people you know ask them if they are looking for any guest bloggers, you might even be able to do a guest blog in return for each other whether it’s an interview style or giving tips.

Giveaways
These are fab to take part in because partnering up with fellow businesses can really help increase your visibility, again to fresh eyes, and these work particularly well if you are taking part with businesses that compliment yours.

 

6. Going offline

Being visible hasn’t always got to be able being digital, just like marketing in general and often any business owner will say that there is nothing quite like speaking to people face to face. Even in the online world we live in the human connection of actually talking to someone, or feeling a product with our hands is still priceless.

Check out local “networking” events
I know the word itself can sound a bit stuffy, almost corporate hence my “”, but call them whatever you like. See what local meet ups there are for business owners, or even for parents and go along. Meet new people, new faces and have conversations.

Think national too
Depending on your business national events are great to, particularly trade shows if you’re product based or conferences if you’re a service. You don’t always have to be an exhibitor at these things, you could go along in attendance, do some research, listen to talks and trust me you’re bound to have a little chat here and there with people.

 

So there we are – 6 ways that you can be visible in your business. Visibility can be so much more than you first thought and there are loads of ways to achieve visibility in your business in a way that feels right and works for you.

 

 

I’d love to know if you found the above tips useful or if you’re going to try any. Pop me a message over at hello@digitalbonbons.com and let me know.

Ways to think about your business vision

What do you really want?

 

I’ve asked myself this question many times. When I first decided to launch a business and work for myself I thought about what I actually wanted. At that time is was to create something that could help people and ultimately lead to me saying goodbye to the 9-5 corporate life. As my business then started and grew I think about this in a slightly different way because now I have that flexibility and freedom to have the career I want on my terms, I now think about what I really really want from my business.

When you’re first launching especially when it’s on top of another job the first vision can be about the business doing “well enough” for you to do it full time. That’s the first goal isn’t it – to do what we love all the time. But it really does help to think about it on a more longer scale too and here’s some tips on how to do that.

 

Ways to think about your business vision

 

1) Mixing Business and Pleasure

I definitely feel the two worlds support each other because what I want to achieve in my business is very much linked to what I want for us as a family and the goals we have.

Start by listing down all the things you want for yourself and your family, it can be small or big things. You might like to be able to go to a class once a week or eve hire a cleaner (oh my a cleaner, that’s on my list). Perhaps you want to know for sure that every year you will have a holiday abroad together – it can be whatever you want. One of mine is that we finally decorate the downstairs bathroom.

Once you have your list then start thinking about how your business could get you there. How the business could support you in achieving what you want for you and your family. Can you work out how much the business would need to make for you to say “Yes – come and clean my house once a week”. Or think about what products or services you might need or even thinking about your current prices etc.

2) What does growth mean to you?

I think we can so easily feel that our business vision have to be big, contain loads of big milestones or goals when actually it really depends on what big or growth means to us as individuals. For example, I don’t want to grow into an agency. I don’t want to have employees. I want to stay small, I like being me, myself and I. Now that doesn’t mean I won’t outsource some work to a VA perhaps but in terms of company growth I’m okay with where I’m at.

I’m currently reading a brilliant book at the moment called “Company of One” by Paul Jarvis and I will be writing a book review post once I’ve finished, but this book focuses on exactly this and what it means to grow and how staying small might be the better thing.

Paul touches on numerous points throughout the book about instead of thinking big maybe we should think better instead and I personally love this. I don’t want to be huge, I want to work with soul-aligned clients on the schedule that works for me, the schedule that enables me to do all the other things I love to do to like be with my daughter from 3pm onwards and take trips to the park. Be available for school holidays etc – this is my growth. Plus I just want to be really good at what I do so staying small also enables me to have time and freedom to improve my learning and develop personally.

Have a think about what growth means to you and for your business as this can really help define your vision.

3) Get visual

Now for a vision I like to get visual. I’m naturally a visual thinker so images make sense to me and to be honest it’s why I love platforms like Pinterest and Instagram so much because they’re visual. I’m also a creative so design and how colours and graphics work together completely light me up.

When I’m thinking about the vision for my personal and business life I hit something like Pinterest and create a Vision Board. You might have heard this term spoken about quite a bit or it might be a brand new concept for you. If you’re new to it have a read of “How to create a vision board” blog post to help you get started.

Using all the things I have mentioned about start collating together images, you don’t even have to do this online, you could get a pin board (done this), a scrapbook (done this before too) and get fun and arty with some glue and scissors – be a kid again for a few hours and have fun.

Not only is this really good for the mind and soul but it’s a great way to see that your vision in a very real sense. Plus if you start visualising it from the start who knows what might happen right?

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How to create a Vision Board

Vision Boards that work for you and your business

 

The power of vision ay? It’s exciting.

 

Funny enough I thought that I hadn’t really done any vision boarding before starting my business but actually I had. Cleaning out some boxes from my Nan’s loft the other weekend I had found a notebook with some pages covered in cut outs about what I wanted my life to be – this was back in 2007. What was even stranger is that some of the things I had collated together had come true – weird. It was only looking back that I realised and at the same time this was incredibly exciting.

When I first launched my business I hadn’t done a vision board. I was brand new to all of this and it was only when entering my first year of being full time on my business that I started to hear more and more people talking about Vision Boards and why they help. I was intrigued because I am a visual thinker so anything involving being creative I am there with bells on, pass me the scissors and magazines.

Spending time thinking about what I wanted for my life and my business was really helpful. It helped me get clear and also think about what I really wanted from it all. So if you’re new to Vision Boards here is how to can get started in creating your own.

 

1) Block some time out to think about what you really want.

That’s right, you are going to need to have some special time just for you to think about this stuff and really think about what you want for you, your family and your business. Make sure you have a nice quiet and clear space too, don’t surround yourself with all the things you get distracted by, you want this time.

Have a think about:
What you want for you – i.e. self care days, spa weekends, personal development, better lunches, fitness.
What you want for your family – i.e. holidays, debts paid off, on-going financial security, more days out, flexibility.
What you want for your business – i.e. consistent income, take a course to expand your learning, hire a VA, hire employees.
Think about how you want to feel in all of this as well. Because that is so powerful.

There are no right or wrong answers and go with your instincts, go with what feels right to you, not what you think you should put down.

 

2) Pick a canvas that works for you

It’s your vision board so think about what feels right for you.

Do you love all things digital? In that case something like Pinterest would be perfect, if you want to have it physically up in your work space maybe grab a big piece of paper and some magazines and get cutting and sticking.
You could use a Pin Board and have it up on the wall. The choices are endless and they’re all filled with fun.

 

3) Creating a Pinterest Vision Board

Just diving into Pinterest here and how to get started with a board on Pinterest.

Create a new board and make it secret
Give it an inspiring and powerful name that’s going to fill you with excitement
Now start exploring Pinterest and start pinning.
You can, if you wanted a little more organisation, create sections in your board i.e. Home, Family, Me, Business etc but it’s really up to you.

When you are searching through pins go with what your drawn to. If you want to be “debt free”, you search for this and an amazing pin pops up of a lady jumping in the air in front of a confetti canon and you want that to be you – PIN IT.

If you search for “beautiful houses in Greece” because that’s where you want to go on holiday and you see one that feels right PIN IT.

Play with words too – try searching for words that represent how you want your year to feel and PIN THEM.

No second guessing, go with where your fingers and mind takes you.

 

4) Magazines Cutting and Sticking

I do love a good old collage and this is what this reminds me off and I love things like this because I want to enjoy some time away from the screen every now and again.

What’s great here is that you can use old magazines, things you see in leaflets or even combine Pinterest and this above and print some things out and stick on. Basically wherever you see inspiration for your vision go for it.

Just remember to check in with what you want.

 

5) Feel excited

Once you have your vision board you want to spend some time with it. Bask in all its amazingness and really feel excited about it.

Ask yourself when its done – “Do I feel excited about this?”

Because the answer at this point should be yes, if it isn’t then let’s look at why you’re not. Is that because you feel your vision isn’t achievable? Do you feel you’ve gone “too big”. We can be filled with so many stories which frame how we look and approach things, so much past baggage that we carry around but this is your vision. If you want it it is totally achievable for you and if you feel you’ve gone too big that could be because the unknown scares us a little, but remember we need fear to keep us moving forward, we can’t stay stuck and this is where a plan comes in handy.

 

6) “A vision without action is just a dream”

I love dreaming. I’m always dreaming about stuff. To this day I still have the dream of basically being Cameron Diaz in The Holiday and living in LA making trailers for films – that is one of my many dreams. But I also know that I am never going to achieve that if I don’t have a plan to back it up. I may want that so bad but what am I doing to actually make it a reality and get me there?

Now you’ve got your vision board you want to start thinking about your plan. How are you going to get this vision? What action steps, no matter how small, do you need to take to see this vision become your reality?

Look at each thing you have put down and individually write some action points to get you there. Some might be quick wins, this always surprises me how we can think something is so far away and actually by a tiny little step being done its achieved – woop woop! Some might be longer actions and actually take a bit more time and that’s okay – this is your vision remember and you’re in control. When you have your actions go forth and make them happen.

Don’t forget to always check in with your Vision Board. Have it somewhere that you can see regularly to make sure everything you want to do is on track. It’s a great way to help you stay focused and keep momentum moving in your personal life and your business. Plus, always remember this is yours, for you.

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Why setting goals are good for you and your business

Goal setting doesn’t have to be scary

I want to talk to you about Goals and why they can help you and your business grow and move forward. Now I know sometimes hearing the word “goal” itself can feel scary and overwhelming but I’m here to tell you it doesn’t have to be. Goals can be fun.

Say what?

Yep, fun. I’m not lying to you. I think the reason why they can seem scary is like when you hit New Year and you say “must go to the gym” and then you feel sad that it’s only four days in and you haven’t even packed a gym kit. There’s that feeling straight from the off that we’re setting ourselves up for a fall. Or a feeling that by setting a goal we are actually taking action towards our version of success and that can be scary. But goals can help us in so many ways.

 

1) Being focused

By taking some time and thinking of what you want to achieve and how you’re going to do it will keep you focused in your day to day to-do list. Here’s a scenario for you. Say you get to your home office or your place of work for the day for your business and you look at your to-do list. There are about 20 things on there. How do you feel when you see that? I know that when I look at a list like that I often feel like my first thought is that I don’t know where to start. I then feel overwhelmed because I don’t know and then will distract myself by scrolling on Instagram for an hour instead, or making a tea, or tweaking something that doesn’t need to be tweaked. I’m not being productive, I’m being anything but. If anything I am busy doing nothing. Nothing that will grow my business or maintain it, I am avoiding it.

But, if I had started the day with my goals in mind how would that look?

Say I looked at my to-do list the night before and identified three things that I wanted to end the day having done. Just three. Then when I got to my business I started work straight away on the first thing. I find that by doing this I actually not only get that thing ticked off my list but I do it in record time because I’m not distracted, I’m completely focused on that one task and it gets done. Then I move on to number two and so on.

 

Starting your day with a clear vision of what you want to have achieved by the end will keep you focused, keep you calm and you’ll tick three things off your list and be ready for the tackling more the next day. You’ll feel great, accomplished and end the day on a high.

 

2) Thinking Bigger Picture

Goals let us have fun. We can think about the things we really want for ourselves, our family and our business. I like to have fun with my business goals and the way I do that is by linking back to reasons that really matter to me.

Now, looking at your business you can set goals related to your social media following (but I’d advise you to think outside this box because you can do better than that and this blog post will help you realise that) or perhaps linked towards web traffic and sales (that’s more like it) but sometimes goals and stats like this can feel so business-like and well let’s face it, a bit “unsexy” haha. If cold hard stats don’t float your boat then I like to approach them like this.

Getting X traffic to my website resulting in X sales means that I can book that weekend away for us as a family to Centre Parcs.

I like to tie my goals into my personal life because my business enables me to have the life I want for us as a family. By doing this I also stay more focused and driven because I know the bigger picture of where this goal will lead me. It gives me more drive to achieve it.

3) Having Structure

Being your own boss is great but also having no one to be accountable to except you can also mean sometimes we drift a little bit. If you work at home like me it doesn’t take much for me to be distracted by the fact the house needs hoovering or there’s another big pile of washing to be done and I have, I’ll be honest, used this more than once to keep myself “busy” away from what I actually need to do. I know that this doesn’t work and because I only have me – which obviously has so many benefits – it means I am on my clock and that can run away sometimes. I need a bit of structure to help me get things done and grow my business.

Goals help me do that. They help me structure my day like in the example I gave in point 1. I can approach my day knowing what I want to achieve by the end and I know that to get this done I need to do the first one before I even open my inbox. Email can be just as dangerous as losing hours scrolling on Instagram. If you can just crack on with achieving your first goal before opening your inbox, trust me, you will feel so good for it.

I can use my goals to structure my whole day between getting them done, client calls and making sure I stay on top of the washing. #winwin

If you’re new to starting the whole goal setting process start small. You don’t have to have everything figured out. Start by day to day and then grow and think bigger, think months or quarterly – however you like to work and what feels right to you. You are in control and remember, have fun with them. They’re your goals after all.

 

Want to listen to this blog instead? Click below to hear the audio. 

Why Digital Marketing is more than just Social Media

You’re building a business, not a social media platform.

 

I have been wanting to write this blog post ever since I did my webinar last year on this very topic and after the glitches in Instagram yesterday it felt like the right time to put fingers to keyboard. I saw so many accounts talk about the loss of followers overnight from their profiles, some a few hundred, some thousands – the panic had begun.

“What have I done?”

“What did I do wrong?”

The answer, nothing. As it turns out, rather than an Insta clear of all the bots and fake followers we were hoping it might be, there was a glitch in the system and Instagram was working hard to fix it. Now, this makes me think about a few things.

1. that still so many people are fixated on follower number as an attribute to business success and

2. if it was a clear out of fake followers and bots, why isn’t anyone more concerned about their accounts being filled with those in the first place?

3. How reliant businesses are on social media to grow their business.

I saw plenty of comments when it spread through the airwaves after reading or hearing that it might be a clear out “Well if that’s true that’s good because I don’t want fake followers anyway” – but did you think this when it boosted your numbers to X amount? We can all see who follows our accounts, we get the notifications. You can see what accounts are coming on board. When I had been in business 6 months I went through a cull of my followers and blocked every account that wasn’t aligned with who I wanted to attract – you know the spammers, the weird entrepreneurs who make things sound so seedy (Million Dollar Baller springs to mind), oh and cardboard box companies, they seem to love a follow bot or two. I took my business from 654 followers down to 346 and I felt good about it. Since then I have been conscious to keep an eye on my followers and who followers and make sure that the spams and bots stay away. My aim with this platform is to build genuine, authentic connections amongst fellow business owners and my ideal clients.

 

Follower number is not the metric you should be following

The problems with Instagram yesterday highlighted once again how business owners are focusing on follower number. The real metrics you should be looking are these:

  • Impressions
  • Website visits from Social Media
  • Time people spend on your website
  • Sales on your website
  • And engagement

You should be looking at how much traffic social media is pushing to your site each week, each month, how many sales are coming through and the time people are actually spending on your website because the longer the better. Obviously, engagement is an important metric to look at for creating brand awareness you want to know you are creating engaging content for your audience to draw them into you, to help them get to know you and you them, but it’s not everything.

 

Quality over Quantity every.single.time

As I said before it doesn’t matter if you’ve got thousands or hundreds of followers if they are not your ideal customer and your target audience it doesn’t matter what the number is. You want to focus on attracting the right followers to your business and also following the right people as well. I’ve seen plenty of people follow totally obscure people back just to get the following. Follow & Unfollow action is not cool – don’t do it.

Putting so much reliance on one thing means that when this does have glitches when the platform does fail you it not only creates panic but you become a slave to it. I’ve had countless conversations with business owners who feel they are a slave to their Instagram account and how they feel if they don’t post on there every day their business will fail or the algorithm won’t like them anymore.

 

Your business does not fail if you are not on Social Media 24/7

Let’s clear that up right now.

What will suffer is your mental health with the stress you are putting on yourself and these platforms. I’ll share some insight with you.

I’ve worked very hard growing my audience since I launched my business. I knew that Instagram would be my main platform for reaching my ideal clients and when I started I put in the work…

Not always posting, but building an audience.

I was commenting, I was sourcing like-minded fellows, I searched for ideal clients, followed their accounts and commented on the posts that I found fun, interesting, valuable, sent messages and connected with them – even resulting in some virtual teas and cakes. I kept my feed steady and built my community. That’s why Christmas last year I decided to take 3 weeks off from my business, I wanted the break from it all and to enjoy some proper undistracted family time. The out of office was on and my social media accounts were off. In the end, I actually had 4 weeks away from Instagram and guess what happened when I came back? Nothing – it was all the same. The community that I had lovely built was still there, waiting. They hadn’t all unfollowed me, they hadn’t abandoned ship and suddenly I wasn’t attracting clients – nope they were all still there.

You can generate some proper Insta fatigue if you only focus on this platform. Yes as marketers we say about showing up and being consistent but focus on the consistency that works for you above all. Show up when it feels right for you.

 

Why Social isn’t everything

 

 

When I saw this tweet yesterday from Emma Jane Palin I had to retweet it straight away.  In business, you cannot put such a high dependency on a social media platform. Marketing your business online includes so much more than that. Social Media is merely a piece of the puzzle and unfortunately, it’s being given way too much of your attention.

I’m not a Social Media hater, I’m a Digital Marketer. I know the other elements involved to grow your business online. I love Social Media, I love how it’s developed over the years, what its brought us, how it’s helped me in business and yes I am focusing solely on the positive aspects here, we all know the darker side, but in terms of marketing and reaching people it has been a wonder – but this isn’t all there is.

If you’re using a platform, like Instagram, as your only way to connect with your audience and grow your business then we have a lot to talk about.

 

The important marketing elements you’re neglecting

 

Did you know that consumers generally have to see something 7 times before they take it in before they make a decision. In the marketing world it’s called the Rule of 7 and because of the digital age we are in we have even more ways to reach our customers and clients than ever before. But if you’re only trying to reach them on one platform, a platform you don’t control, a platform where algorithm plays a part – then this is going to be harder.

What you shouldn’t be neglecting is having a highly functional website, that works well on devices, loads quickly, a website that speaks to your ideal customer at every single piece of content that you produce on it. You shouldn’t be neglecting your SEO and how people can find you in search engines. Did you know that an average of 63,000 search queries happen per second on Google? That’s 5.5 billion a day – A DAY! Who’s going to find you if you’re not looking after your SEO?

Let’s talk about email marketing and growing a list.

I’ve spoken to countless businesses recently who have an email list, mainly because they think they need one or know that other people in their industry do, yet don’t have a clue what their email strategy is. Or they have over 500 people on their list and not once emailed them. Five hundred people who have willingly given over their email address (precious data in this GDPR age) and are actually a hot lead – have not been contacted by the brand or business they want to hear from.

What about content generation outside of a social media post? What about an amazing guide or workbook or gift to give to your customers that could be used as an opt-in for your email marketing? What about blogging and sharing content with your audience, sharing your voice?

You are neglecting valuable elements of marketing your business and most importantly growing your business, I’m sorry but it’s fact.

I’m going to outline an example. 

Say you have a blog and you write an amazing piece of content that you know your audience will love.
Scenario One:

  • You share a post about it on Instagram

TouchPoints to your audience: 1

Scenario Two:

  • Do SEO for your blog post making sure you have a snappy engaging keyword Title tag to be shown in Google when someone searches for the content your writing about, you create an amazing Meta Description that completely draws them in and is picked up for the keywords you want to be found for.
  • Highlight the blog as part of a recent posts collection on your website choosing specific pages that are popular and often checked (which you can find out in Google Analytics).
  • Include the blog on your newsletter to your email list.
  • Share the blog on your social media channels – let’s say Instagram and Facebook in this instance, as a post in the feed.
  • Highlight the blog on your stories.

Touchpoints to your audience: 5

and that’s without the mention of video, or going live, Ad’s or even re-sharing the content.

 

So let’s recap

 

Knowing and understanding all the elements of marketing your business online is really important.

Neglecting those elements will cost you business #FACT.

Putting all your effort into only Social Media will cost you business and potentially affect your mental health too.

You need to open up your marketing and start reaching your audience using the other ways.

Stop neglecting your warm leads that are sitting right there in a list, waiting to hear from you.

By putting all the pieces of the digital marketing puzzle together and using them your business will get more exposure, more traffic and more sales.

Who doesn’t want that?