You want to start a family-focused blog but not sure where to begin? Here are some tips to help you.

Blogging is a fantastic space to document what is going on in your life, your opinions about things, creating communities, bringing like-minded individuals together – there are so many benefits to starting a blog. Having one that focuses on family, and your family is a brilliant way to start because you will no doubt have content that people can relate to and that’s why we like reading blogs. We read stories about what people are doing or going through and we connect with them. We also like reading them to see what amazing things people have discovered or places they’ve been to and recommend. Blogging is a huge online area and there is space for everyone. We all have unique voices and we have all something to say.

What is it going to be about?

When starting up with a blog you do need to think first and foremost what your blog is going to be about – perhaps you really love the area that you live so you want to bring content to other parents in that area or even outside visitors about all the amazing things you can do there as a family. You might just want to document your parenting journey and how you’re finding it. Maybe you’ve always been interested in fashion and now want to blog about what styles you have found work for you as a parent. The ideas are endless, but to begin you need to find yours.

What platform should I use?

So you have your idea of what you want to be talking to people about so the next thing to look at is where are you going to do it? What platform are you going to use? I would always recommend WordPress because it is a brilliant platform for blogs. You will often find that most blogs are on WordPress.com as it is free and there are lots of templates you can use to create a nice blog. The interface is really nice and simple too so you don’t have to get too overwhelmed everytime you want to post.

With WordPress.com you can sometimes find that customisation can be quite limited to the templates you choose and that to get a bit more flexibility you might need to look at their Business package and if you really want a nice template possibly even consider purchasing a premium one too. However I do think it’s important that I highlight that there are two WordPresses – WordPress.com and WordPress.org – both the same company but both have different functions, features and flexibility. If you want to have a read through the difference between the two you can on my post here.

This is where you need to think about what exactly you want from your blog and what scope you want it to have. For example, if eventually, you would like to have a Shop integrated with your blog then WordPress.org would be a better choice. If you wanted your blog to have scope to potential run as a business where you may need additional functions again I would look at WordPress.org. The same if you want to create a truly bespoke blog design I would use WordPress.org.

Thinking about getting “found”

Now you’re going to need to think with a marketing head here too because you do want your content to get found and read by people and you can’t just rely on Social Media for this. So when looking at a platform take into account SEO ( Search Engine Optimisation) which is what you need on your pages and blog posts so you get “found” in Google when people search for keywords or topics that could relate to your blog posts – for example

“How to get creative with vegetables so your kids will eat them”

This is the title of your post, fab! But you now need to make sure that you can create a unique page title for this post and be able to customise the description of the page. This isn’t the blog content itself this is in addition and this is your SEO.

To show you in real terms.

I popped this very blog title example into Google and this was the top search result

 

And this is a blogger.

That Purple line you can see, that’s her unique page title.

The green is the link to the post.

The text after the date is the description, which sadly cuts off and isn’t as SEO friendly as it could be, ideally these should be 160 characters. But you can see where it has picked up the keywords in her content on her post as these are shown in bold.

This is why when choosing a platform for your family focused blog you need to think about whether you can edit your SEO for your blog posts as this will determine how you content gets ranked and how visible it is for people searching.

Should I care that much about design?

This is really down to personal preference and what you want from your blog. You may just want to focus on the content alone and aren’t bothered too much about the look of it for your readers. Blogger’s like The UnMummsy Mum first created her blog on Blogger and for years kept the blog on this however now she has a nice new design for the site which actually makes it more like a website than a blog (it’s lovely) with lots of different pages for people to choose from without losing that blog feel.

Another favourite of mine is Fritha’s otherwise known as Tigerlily Quinn she has a lovely design that also really fits with the content she talks about and her personality.

So really, when it comes to the design of your blog it is down to what you want it to be and represent. For me personally I love a nice blog that takes me on a journey, it’s visually pleasing and a nice layout for me to follow. However, the most important thing above all will always be your content and what you are sharing with the world.