Juggling parenting and being their own boss, meet Ruth from Kandu Marketing


My name is Ruth, I am a Freelance Marketing Consultant operating as Kandu Marketing. I work part-time around my children who are aged 4 & 10 and are both at school and am lucky enough to live in Buckinghamshire at the edge of the Chilterns.

Tell us about your business baby

I started Kandu Marketing in 2016 to offer jargon free support for small business owners. I have an established career in marketing backed up with professional qualifications and I wanted to use these skills to support my clients to achieve their goals.

What’s your why?

I love talking to different clients and learning about their products or services and why they are of value to their customers. I am an avid reader and have found this helpful in developing my skills in content marketing as the research part is one of my favourite elements.


What do you find the hardest bit about doing the juggle?

I find the school holidays the hardest part of doing the juggle – not only the practicalities and childcare but also philosophically. One of the reasons I chose to freelance was to be flexible around the kids but this is not a practical approach to running a business. I also find it mentally challenging that its a constant 7 week processs so sometimes it takes a while to get back into the right mindset or book clients in when you know that you will soon need to be away from the business again.


Who’s in your support network?

My husband is always supportive, even if he teases me for my “online” friends or if I share some mindset things I have learnt. I have also been fortunate to join the Girl Tribe Gang and found some lovely local business-women who cheer each other on. My friend Emma is always a brilliant sounding board when I wonder if I’m doing the right thing and keeps me sane, she is such a good cheerleader and mentor.


If only you knew then what you know now…

I recently wrote advice I would give my teenage self and I think the main thing was to travel in your own lane and not try to fit in with what is the norm – its easy to fall into comparisonitis but to really thrive you need to do the things that light you up mentally and spiritually.


What’s your favourite inspiration quote?

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