Visibility doesn’t have to just be “showing your face on Stories”
Because let’s face it, video might not be our thing right now and we’re working our way up to it, but outside of showing yourself on Social Media there are loads of ways that you, yes you, can be visible in your business.
Back in March I took members of my FREE Facebook Group, Digital Dreams Playground , through a visibility challenge for this very reason, as quite often, small business owners can see something like Stories or showing themselves in their feeds as the only way to be visible and I wanted to break the taboo of that and showcase the many ways that you can show yourself in your business. I’d thought I’d share 6 of those ways with you in this blog post.
Try it, find what works for you
Marketing is very much about trying things out and seeing what works. There is no golden rule for everyone, there are just ideas, methods, plans that you can try and see if they work. Every business is different and every business owner is different – so have a look at the list below, give something a try and see what works for you.
1. About Me Page
This page on your website is a golden opportunity to showcase who you are, the face behind the business. As a small business owner you have the perfect advantage over larger companies in that you can show who you are in a very personable and relatable way. This is great for your audience to get to know you, why you started the business and most importantly how you are going to help them.
Think about the language you use
If you’re talking about yourself and use “I” don’t forget to say who you actually are, maybe sign off with your name at the end. Also if you are a company of one, like me, I use “I”. There is no point using “we” when I’m not a “we”.
Have some imagery on the page
More and more consumers are wanting to see the face behind the brand, especially when it comes to small business owners because we put in time for that 1:1 interaction that larger companies just can’t do, this is our edge, so when you’re talking about who you are don’t forget to show who you are as well.
We are so passionate about what we do as small business owners don’t forget to share things like your values and why you do what you do.
2. How are you showing up in Google?
This is something to think about because when people are hitting a search engine, which they are every single second, you want to make sure you are visible for what you want to be found for.
Hit Google and take at look at what you see
Start with your business name, are you coming up at all? If so what is Google showing to you, the user?
Spend some time on your page titles & descriptions
When Google crawls your website it is searching for information to index and then bring back to the user when they are searching for relevant content. Google is on your side and wants to give the user the best experience. Help Google do that by making sure your page titles and meta descriptions are the right length, reflect what content is on the page you’re describing and entice the user to click.
Do some keyword research
Think about what you want to be found for and spend some time doing keyword research. Then re-look back at your copy and see how you use these keywords in your website. Are you using them? Remember always write your copy with your audience in mind, not you, and don’t try and stuff keywords in where they don’t flow or fit. Google won’t like it and it won’t be a great user experience either.
3. Connecting with customers in their inbox
I know you might see Email Marketing as another thing to do that you don’t have time for you, but building and nurturing a mailing list can be a really valuable resource and perfect way for you to be visible to your audience. Better yet, a warm audience because they want to hear from you, they’ve given you their email address – ta-dah.
Make it easy for them
If you’re wanting people to receive offers, information and most importantly value from you in their inboxes, make it easy for them to sign up. Don’t hide your newsletter away at the bottom of your website. I know a lot of template bases sites only give you this option but have a think about creating a page dedicated to your newsletter that you can not only showcase further up in your website as a promotion but also it gives you a link to share on Social Media when promoting your list. Far easier than saying “Sign Up to our mailing list via the bottom of our website”.
You want to give value to your audience above all. Showing up and being visible in this way you are establishing your business on so many levels no matter what sector or industry you’re in. What can you give to your audience that serves them.
4. Think beyond just posting
We all know what a valuable tool Social Media is within the marketing mix but just sharing content isn’t the only way to increase your visibility. There’s more to it than that and actually by spending some times interacting you can often achieve far more visibility than just posting.
It’s about relationships
You can increase your visibility by building relationships and to be honest this is what marketing is all about anyway. By connecting with potential clients, customers, engaging on content and joining conversations you start being visible.
Increasing your reach
There are so many tips and tricks for Social Media so make sure you are using them where relevant. Spending some time doing hashtag research finding niche hashtags that work for your business and content, avoid over popular and saturated ones. You can use up to 30 to help increase your reach and you can use them on Stories too – there’s a clever way to hide them by clicking the text colour picker and choosing one of the colours in your image and magic – they disappear but they’re still there to show up in searches.
This is actually one of the easiest ways a small business owner can be visible. If you’re part of any Facebook Groups or know fellow small biz brands or businesses you can partner up and collaborate on content.
This is a super nice and easy way to showcase yourself and your business to a new audience. If you’ve got people you know ask them if they are looking for any guest bloggers, you might even be able to do a guest blog in return for each other whether it’s an interview style or giving tips.
These are fab to take part in because partnering up with fellow businesses can really help increase your visibility, again to fresh eyes, and these work particularly well if you are taking part with businesses that compliment yours.
6. Going offline
Being visible hasn’t always got to be able being digital, just like marketing in general and often any business owner will say that there is nothing quite like speaking to people face to face. Even in the online world we live in the human connection of actually talking to someone, or feeling a product with our hands is still priceless.
Check out local “networking” events
I know the word itself can sound a bit stuffy, almost corporate hence my “”, but call them whatever you like. See what local meet ups there are for business owners, or even for parents and go along. Meet new people, new faces and have conversations.
Think national too
Depending on your business national events are great to, particularly trade shows if you’re product based or conferences if you’re a service. You don’t always have to be an exhibitor at these things, you could go along in attendance, do some research, listen to talks and trust me you’re bound to have a little chat here and there with people.
So there we are – 6 ways that you can be visible in your business. Visibility can be so much more than you first thought and there are loads of ways to achieve visibility in your business in a way that feels right and works for you.