What do you really want?
I’ve asked myself this question many times. When I first decided to launch a business and work for myself I thought about what I actually wanted. At that time is was to create something that could help people and ultimately lead to me saying goodbye to the 9-5 corporate life. As my business then started and grew I think about this in a slightly different way because now I have that flexibility and freedom to have the career I want on my terms, I now think about what I really really want from my business.
When you’re first launching especially when it’s on top of another job the first vision can be about the business doing “well enough” for you to do it full time. That’s the first goal isn’t it – to do what we love all the time. But it really does help to think about it on a more longer scale too and here’s some tips on how to do that.
Ways to think about your business vision
1) Mixing Business and Pleasure
I definitely feel the two worlds support each other because what I want to achieve in my business is very much linked to what I want for us as a family and the goals we have.
Start by listing down all the things you want for yourself and your family, it can be small or big things. You might like to be able to go to a class once a week or eve hire a cleaner (oh my a cleaner, that’s on my list). Perhaps you want to know for sure that every year you will have a holiday abroad together – it can be whatever you want. One of mine is that we finally decorate the downstairs bathroom.
Once you have your list then start thinking about how your business could get you there. How the business could support you in achieving what you want for you and your family. Can you work out how much the business would need to make for you to say “Yes – come and clean my house once a week”. Or think about what products or services you might need or even thinking about your current prices etc.
2) What does growth mean to you?
I think we can so easily feel that our business vision have to be big, contain loads of big milestones or goals when actually it really depends on what big or growth means to us as individuals. For example, I don’t want to grow into an agency. I don’t want to have employees. I want to stay small, I like being me, myself and I. Now that doesn’t mean I won’t outsource some work to a VA perhaps but in terms of company growth I’m okay with where I’m at.
I’m currently reading a brilliant book at the moment called “Company of One” by Paul Jarvis and I will be writing a book review post once I’ve finished, but this book focuses on exactly this and what it means to grow and how staying small might be the better thing.
Paul touches on numerous points throughout the book about instead of thinking big maybe we should think better instead and I personally love this. I don’t want to be huge, I want to work with soul-aligned clients on the schedule that works for me, the schedule that enables me to do all the other things I love to do to like be with my daughter from 3pm onwards and take trips to the park. Be available for school holidays etc – this is my growth. Plus I just want to be really good at what I do so staying small also enables me to have time and freedom to improve my learning and develop personally.
Have a think about what growth means to you and for your business as this can really help define your vision.
3) Get visual
Now for a vision I like to get visual. I’m naturally a visual thinker so images make sense to me and to be honest it’s why I love platforms like Pinterest and Instagram so much because they’re visual. I’m also a creative so design and how colours and graphics work together completely light me up.
When I’m thinking about the vision for my personal and business life I hit something like Pinterest and create a Vision Board. You might have heard this term spoken about quite a bit or it might be a brand new concept for you. If you’re new to it have a read of “How to create a vision board” blog post to help you get started.
Using all the things I have mentioned about start collating together images, you don’t even have to do this online, you could get a pin board (done this), a scrapbook (done this before too) and get fun and arty with some glue and scissors – be a kid again for a few hours and have fun.
Not only is this really good for the mind and soul but it’s a great way to see that your vision in a very real sense. Plus if you start visualising it from the start who knows what might happen right?