This post is brought to you by the brilliant She Is Digital. Georgina has a fantastic blog full of digital know-how for your business. Here she’s bring you the top Social Metrics to watch and how they can help your business.
While it’s definitely nice to see your follower numbers go up, it’s even more important to know the quality of those followers.
Checking in on your analytics will help you to understand whether you’re attracting the right audience, how engaged they are and more importantly how likely they are to become customers.
Leaving you to plan your social media actions with true purpose rather than simply hoping something will work.
Analytic data can be a bit overwhelming so here’s a breakdown of the 3 most important social metrics to look at and why:
Analyse Your Followers
This is at the top of the list because it’s the most important. You must check your follower demographic against your target audience to make sure you hitting the right people.
This is especially important if your target audience is a particular niche, like parents.
Your target audience are the people that need what you’ve got and the people that will ultimately turn into paying customers, so if these aren’t the people following you, you’re wasting your time talking to them.
What’s Getting the Most Reach
Your Reach is the number of people who see your specific post in their news feed. It’s the spread of your social media conversation.
On its own, reach will help you understand the size of the the audience for your message, so you get a measure of your potential audience size.
What’s getting the highest engagement?
It’s important you know the impact your posts are having, so you can get an idea of the type of content your target audience are interested in. Which posts are being shared or liked most frequently? Which ones are leading readers to your blog or website?
To get the most out of these metrics, compare your Reach to you Engagement. The posts that are getting the most reach with the highest engagement are your golden posts. That is the formula you need to replicate to get maximum impact on your social media channels.
Getting social media marketing right is a bit of an experiment. You have to able to adapt and change to make sure you’re giving your audience what they want and getting the results you want.
By keeping an eye on these 3 metrics you will understand what posts and updates are working so you can replicate that style of content and not waste any time creating content that isn’t engaging your followers.
My advice is to always try out different types of content – have some fun with it, and by checking in with your analytics once a week, you’ll know what content is right for you.
Social Media for business is a minefield. Full Stop.
When you’re the boss of your small business Social Media can take up a huge amount of time. It’s also impossible to ignore. With more and more customers buying online than ever before and customers turning to social media for customer service, the pressure is on.
I hear busy parent bosses say how Social Media is a complete unknown world to them. Many of us use it in our personal lives but having a profile on Facebook and then making Social work for your business are two very different things.
To help with this I have gathered together some short and snappy tips to help get you up and running with Social Media.
Look, but don’t touch
Before joining any social media platform you need to conduct research. You need to think about your brand/business and your audience. Ask yourself what platforms will your customers be on? Which ones do they interact with? Think carefully about what social media platform will be best for your business.
Fingers in all the pies
A golden rule is not to join every platform because everyone else is on there. This is why the research is so important. You do not need to be on every platform for your business to get noticed. It is far better for you to identify which would be the best platform for your target audience and your business and use that then spread yourself too thin on everything.
I need a little time
Social Media takes a lot of time. Again this is another reason not to be on platforms you don’t need to be because you will soon find that you can’t keep up with having regular shared content. There is definitely a reason why Social Media can be someone’s full time job. To be truly successful for business it takes time to research your content, think about what you are posting and when and know that it takes a lot of effort to reach the people you want to reach and build engagement. Success definitely doesn’t happen over night on Social.
The key is engagement
Another common mistake is being too focused on Followers and Likes – Don’t get sucked into the number games. It is far better to have conversations and engagement with people who are following or liking your page than have 5,000 likes but no one talks to you. Work on engagement and the numbers follow naturally. It is through engagement and building relationships that you will build trust and eventually customers and loyalty.
What works for one…
Doesn’t always work for another and the same can be said for Social Media. They are different platforms for a reason. Each and everyone of them has different features, different functions and a different audience. This again is why it is so important to think about what you are posting and on what platform. Instagram is a very visual platform, so you need visuals that are clear and engaging. Twitter you need 140 character statements that are going to get you noticed above the constant noise.
I could definitely expand more on this subject and I will be covering Social Media a lot in my blog posts. Are there any other short and snappy tips that you have learnt from doing social media in your business that you would like to share? If so, I’d love to hear them below.