Don’t worry, SEO is not as scary as it seems.
In it’s simplest terms SEO means:
Search Engine Optimisation.
Which basically means optimising for search engines – we just switched it around see?
Search Engines are things like Google, Safari, Bing. Anything that is on a web browser. These are the places we go to for answers. How we find those answers is all down to SEO.
Every time we go to one of these search engines we are asking it questions to find answers. The content on all these thousands and thousands, well, actually millions, of websites, pages and posts are filled with keywords and terms that enable the search engines to crawl the information and find the answers for us. They bring this information back to us in a page filled with results.
If I type “What is SEO?” into Google this is what I see.
These are search engine result pages or SERPs as us marketing geeks would say.
What you’re seeing here are the results of SEO.
Every single piece of content we create online, whether that’s pages for our website, the text on these pages, the images, the blog posts – all of these can be optimised to be found in search results. You just need to decide what you want to be found for.
For example, if you’re a VA and you work with females in business based in Hertfordshire. You would want to make sure that you are using these kind of keywords in your content so that when the ideal client hits Google and starts searching “VA’s based in Hertfordshire” you want your website to appear so she can click and visit your site.
For this you need to be thinking about how to work these keywords into your content in a user-friendly way. Stuffing your pages full of “VA for women in business based in Hertfordshire” is not the smart way to go and trust me, Google won’t like you for it.
Optimising your content is just one of the first steps. There are so many wonderful things that work together to power your SEO and if you would like to know more about SEO, what it is, how it works and most importantly how to strengthen your SEO in your business then take a look at my SEO: A Small Business Guide to Search Engine Optimisation.
In this Guide and Workbook you will learn:
- What SEO is
- Why your content is so important
- How Search Engines work
- The Types of SEO
- Title tags and how they play their part
- Meta Descriptions and why they’re important
- Keywords and how to do your own keyword research
- How to SEO your images
- The different website platforms and their SEO capabilities.
- Extra tips on analytics, sitemaps and security
- PLUS a checklist for you to conduct your own SEO Audit on your website.